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Store Brands Achieve Record Success with 4.7% Jump in Dollar Sales in 2023: PLMA

Beauty and home care were up over 2022.

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By: Lianna Albrizio

Associate Editor

Sales of store brands increased $10.1 billion to a record $236.3 billion in 2023 compared to 2022, according to a new report from the Private Label Manufacturer’s Association.   That represents a 4.7% rise in dollar sales in all outlets from Jan. 1 to Dec. 31, 2023, versus the same period the prior year, the report states.    Store brands bested national brands, which grew 3.4% in dollar sales.   Compared to 2019, annual store brand dollar sales in 2023 increased by $60.2...

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